44
tablarträger
Skip itSoft demand (-37.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great397.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay€11.34avg listing price — sweet spot $15–$100
Price range
Okay€5.22–€20.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€39K€39K/yr · 131K searches
Growth
Bad-37.3%90-day search growth — must beat 0% to launch