49
streichmaß
Skip itSoft demand (-34.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great€16.07avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good739.3avg incumbent reviews — the moat a new listing must climb
Price range
Good€4.37–€30.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€85K€85K/yr · 149K searches
Growth
Bad-34.7%90-day search growth — must beat 0% to launch