53
stoffschere
Worth a lookShows low returns (1.1%), but soft demand (-10.8% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Price range
Great€5.94–€42.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.70avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good€465K€465K/yr · 350K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,945.21avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand