56
steckverbinder
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Price range
Great€4.29–€51.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good571.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good€11.94avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€72K€72K/yr · 258K searches
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand