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steckschlüsselsatz
Launch itA $1.6M/yr market growing +4.5% this quarter with returns at 1.0% — clears our launch bar.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible€44.81avg listing price — sweet spot $15–$100
Market size
Great€1.6M€1.6M/yr · 1.4M searches
Price range
Great€10.45–€112.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Okay2,848.62avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality