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58

steckdosensäule

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 12Growth 93Conversion 28Competition 78Returns 97Price range 57Avg price 95Brand share 32Review moat 60Quality gap 43

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible€34.44

avg listing price — sweet spot $15–$100

Growth

Great+104.1%

90-day search growth — must beat 0% to launch

Competition

Great37%

top-5 click share — an open shelf

Review moat

Good1,092.9

avg incumbent reviews — the moat a new listing must climb

Price range

Good€4.21–€154.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad€46K

€46K/yr · 60K searches

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