45
steckdose
Skip itSoft demand (-16.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay1,617.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay€255K€255K/yr · 1.4M searches
Price range
Okay€2.84–€23.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.14avg listing price — sweet spot $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.2%90-day search growth — must beat 0% to launch