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Worth a lookShows low returns (0.8%), but soft demand (-21.6% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good€14.54avg listing price — sweet spot $15–$100
Review moat
Good808.91avg incumbent reviews — the moat a new listing must climb
Price range
Good€7.87–€24.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€356K€356K/yr · 226K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-21.6%90-day search growth — must beat 0% to launch