52
spiralkabel
Worth a lookShows a thin review moat (356 avg reviews), but a small market ($48K/yr) keeps it on the watch list.
Review moat
Great355.89avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€5.91–€29.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay€11.55avg listing price — sweet spot $15–$100
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
Market size
Bad€48K€48K/yr · 95K searches
Signals No Dominant Brand