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spiralanker
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great104.72avg incumbent reviews — the moat a new listing must climb
Avg price
Good€106.78avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay€23.63–€212.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Market size
Bad€65K€65K/yr · 15K searches
Brand share
Bad97%top-5 brand share — brand-locked demand