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speedcomfort
Skip itSoft demand (-88.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€62.88avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great€27.37–€112.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great470.73avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Market size
Okay€210K€210K/yr · 47K searches
Returns
Bad7.4%return rate — above 5% kills the launch gate
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-88.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand