65
spachtel
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Price range
Great€0.72–€114.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good837.07avg incumbent reviews — the moat a new listing must climb
Market size
Good€621K€621K/yr · 497K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.45avg listing price — sweet spot $15–$100
Growth
Bad-12.7%90-day search growth — must beat 0% to launch