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silikatfarbe

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Soft demand (-25.0% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 13Conversion 35Competition 45Returns 99Price range 90Avg price 95Brand share 39Review moat 85Quality gap 35

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible€34.27

avg listing price — sweet spot $15–$100

Price range

Great€11.03–€76.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great290.13

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad€63K

€63K/yr · 67K searches

Growth

Bad-25.0%

90-day search growth — must beat 0% to launch

Products