68
schwimmerschalter
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great187.44avg incumbent reviews — the moat a new listing must climb
Price range
Great€5.35–€67.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Avg price
Great€16.32avg listing price — sweet spot $15–$100
Growth
Good+57.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€50K€50K/yr · 89K searches
Signals No Dominant Brand