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Skip itSoft demand (-27.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great171.85avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good€153.07avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€151K€151K/yr · 111K searches
Growth
Bad-27.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad€10.83–€816.35cheapest to priciest tracked listing — scored on the share inside $15–$100