63
schwarzlicht
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great€19.41avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Great€7.47–€47.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 6% kills the launch gate
Market size
Good€503K€503K/yr · 546K searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,512.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.6%90-day search growth — must beat 0% to launch