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schrankscharnier
Skip itSoft demand (-34.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good676.95avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€4.56–€24.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.39avg listing price — sweet spot $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Okay€144K€144K/yr · 391K searches
Growth
Bad-34.4%90-day search growth — must beat 0% to launch