60
schnellspanner
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Growth
Great+75.4%90-day search growth — must beat 0% to launch
Review moat
Good570.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay€9.97avg listing price — sweet spot $15–$100
Price range
Okay€4.02–€20.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€45K€45K/yr · 165K searches