56
schmuckzange
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good€3.51–€33.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.73avg listing price — sweet spot $15–$100
Review moat
Okay1,913.7avg incumbent reviews — the moat a new listing must climb
Market size
Okay€119K€119K/yr · 161K searches
Growth
Bad-1.1%90-day search growth — must beat 0% to launch