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schlüsselversteck
Skip itPrices mostly outside the sweet spot ($5.30–$12.68) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good543.38avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad€8.13avg listing price — sweet spot $15–$100
Market size
Bad€50K€50K/yr · 206K searches
Price range
Bad€5.30–€12.68cheapest to priciest tracked listing — scored on the share inside $15–$100