60
schlagschrauber
Launch itA $1.1M/yr market growing +3.2% this quarter with returns at 2.3% — clears our launch bar.
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great€80.74avg listing price — sweet spot $15–$100
Market size
Great€1.1M€1.1M/yr · 1.4M searches
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good934.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€20.11–€207.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale