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Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Avg price
Good€14.79avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good854.63avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good€5.93–€23.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Market size
Bad€34K€34K/yr · 27K searches