58
reduzierung 3/4 auf 1/2
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great310.46avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+38.8%90-day search growth — must beat 0% to launch
Price range
Good€3.75–€28.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€75K€75K/yr · 126K searches
Avg price
Bad€6.71avg listing price — sweet spot $15–$100