52
ratsche
Worth a lookShows low returns (1.1%), but soft demand (-2.8% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good€13.48avg listing price — sweet spot $15–$100
Price range
Good€5.71–€28.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,500.36avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€127K€127K/yr · 291K searches
Growth
Bad-2.8%90-day search growth — must beat 0% to launch