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56

pylonen

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 38Conversion 57Competition 44Returns 98Price range 82Avg price 91Brand share 52Review moat 72Quality gap 37

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great€21.41

avg listing price — sweet spot $15–$100

Price range

Great€5.14–€65.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good616.46

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Good€278K

€278K/yr · 266K searches

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+10.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

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