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plane 3x3
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Great+93.8%90-day search growth — must beat 0% to launch
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good€12.46avg listing price — sweet spot $15–$100
Price range
Good€5.93–€25.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,953.07avg incumbent reviews — the moat a new listing must climb
Market size
Bad€35K€35K/yr · 40K searches