59
pigmentpulver
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Review moat
Great420.6avg incumbent reviews — the moat a new listing must climb
Price range
Good€2.62–€48.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay€11.59avg listing price — sweet spot $15–$100
Market size
Okay€128K€128K/yr · 213K searches
Growth
Bad-56.5%90-day search growth — must beat 0% to launch