41
pico 4
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good€124.59avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,352avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Price range
Bad€7.92–€550.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€59K€59K/yr · 56K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale