47
pellets
Skip itSoft demand (-40.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great374.89avg incumbent reviews — the moat a new listing must climb
Market size
Good€774K€774K/yr · 329K searches
Avg price
Good€120.67avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Price range
Bad€5.03–€482.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-40.9%90-day search growth — must beat 0% to launch