60
panzertape
Launch itA $1.1M/yr market growing +26.1% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Market size
Great€1.1M€1.1M/yr · 802K searches
Price range
Good€4.14–€29.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.1%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.86avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad5,331.21avg incumbent reviews — the moat a new listing must climb