35
ofendichtschnur
Skip itSoft demand (-63.1% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.0%return rate — above 5% kills the launch gate
Review moat
Good833.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.50avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Price range
Bad€5.13–€17.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€51K€51K/yr · 165K searches
Growth
Bad-63.1%90-day search growth — must beat 0% to launch