54
ösenschraube
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but prices mostly outside the sweet spot ($3.35–$14.02) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great255.82avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Growth
Good+44.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€7.21avg listing price — sweet spot $15–$100
Market size
Bad€67K€67K/yr · 286K searches
Price range
Bad€3.35–€14.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand