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53

nageltasche

Worth a look

Shows low returns (1.3%), but a small market ($81K/yr) keeps it on the watch list.

Market size 20Growth 32Conversion 45Competition 75Returns 90Price range 80Avg price 86Brand share 56Review moat 65Quality gap 35

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great€19.27

avg listing price — sweet spot $15–$100

Price range

Great€6.41–€52.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Review moat

Good882.17

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.6%

90-day search growth — must beat 0% to launch

Market size

Bad€81K

€81K/yr · 118K searches

Search terms