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multimaster
Skip itSoft demand (-17.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€89.39avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good897.83avg incumbent reviews — the moat a new listing must climb
Market size
Good€379K€379K/yr · 216K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay€21.41–€299.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.3%90-day search growth — must beat 0% to launch