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mosaiksteine
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great180.71avg incumbent reviews — the moat a new listing must climb
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Growth
Good+24.1%90-day search growth — must beat 0% to launch
Avg price
Good€12.17avg listing price — sweet spot $15–$100
Price range
Okay€6.96–€21.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€135K€135K/yr · 635K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale