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moltofill
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,294.15avg incumbent reviews — the moat a new listing must climb
Market size
Okay€142K€142K/yr · 94K searches
Price range
Okay€3.46–€18.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€8.17avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand