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mc4 werkzeug
Worth a lookShows searches that convert (13.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great255.92avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+44.1%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good€3.52–€27.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.39avg listing price — sweet spot $15–$100
Market size
Bad€36K€36K/yr · 26K searches