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mauernutfräse
Skip itSoft demand (-19.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good533.2avg incumbent reviews — the moat a new listing must climb
Market size
Good€771K€771K/yr · 435K searches
Avg price
Good€138.60avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Price range
Bad€43.03–€427.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price