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makita lampe
Skip itSoft demand (-43.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€43.13avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good777.96avg incumbent reviews — the moat a new listing must climb
Price range
Good€15.76–€147.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€221K€221K/yr · 181K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-43.2%90-day search growth — must beat 0% to launch