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Worth a lookShows low returns (0.7%), but a small market ($65K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great217.36avg incumbent reviews — the moat a new listing must climb
Avg price
Great€15.86avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good€2.50–€37.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Market size
Bad€65K€65K/yr · 79K searches