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lochzange
Skip itPrices mostly outside the sweet spot ($5.53–$16.68) — this niche doesn't clear our bar today.
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Good€558K€558K/yr · 405K searches
Avg price
Okay€11.07avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Review moat
Bad5,409.09avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Price range
Bad€5.53–€16.68cheapest to priciest tracked listing — scored on the share inside $15–$100