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54

locheisen

Worth a look

Shows low returns (1.2%), but a small market ($76K/yr) keeps it on the watch list.

Market size 19Growth 21Conversion 56Competition 58Returns 91Price range 62Avg price 72Brand share 66Review moat 72Quality gap 76

Returns

Great1.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good609.69

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€14.61

avg listing price — sweet spot $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Price range

Good€5.67–€30.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-8.1%

90-day search growth — must beat 0% to launch

Market size

Bad€76K

€76K/yr · 111K searches

Products