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lichtschalter mit steckdose

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Soft demand (-36.3% this quarter) — this niche doesn't clear our bar today.

Market size 21Growth 7Conversion 41Competition 59Returns 78Price range 71Avg price 76Brand share 30Review moat 73Quality gap 52

Returns

Great1.9%

return rate — above 5% kills the launch gate

Avg price

Great€15.45

avg listing price — sweet spot $15–$100

Review moat

Good560.75

avg incumbent reviews — the moat a new listing must climb

Price range

Good€7.77–€127.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Bad€83K

€83K/yr · 164K searches

Growth

Bad-36.3%

90-day search growth — must beat 0% to launch

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