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leiter 7 stufen
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great€91.65avg listing price — sweet spot $15–$100
Price range
Good€52.27–€131.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,578.63avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€94K€94K/yr · 37K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price