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leica disto
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good607avg incumbent reviews — the moat a new listing must climb
Avg price
Good€152.41avg listing price — sweet spot $15–$100
Price range
Okay€16.23–€236.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Market size
Bad€38K€38K/yr · 10K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand