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led trafo 12v
Skip itSoft demand (-34.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Good1,127.46avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€9.98avg listing price — sweet spot $15–$100
Market size
Okay€140K€140K/yr · 362K searches
Price range
Okay€5.83–€18.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-34.4%90-day search growth — must beat 0% to launch