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Skip itSoft demand (-75.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good€14.34avg listing price — sweet spot $15–$100
Price range
Good€6.05–€25.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay€106K€106K/yr · 267K searches
Review moat
Bad4,137.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-75.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand