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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Great€31.20–€100.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€49.68avg listing price — sweet spot $15–$100
Review moat
Okay2,731.18avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad€53K€53K/yr · 39K searches
Brand share
Bad100%top-5 brand share — brand-locked demand