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konturenlehre
Worth a lookShows low returns (1.6%), but soft demand (-20.1% this quarter) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great€18.20avg listing price — sweet spot $15–$100
Price range
Great€6.94–€45.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,295.74avg incumbent reviews — the moat a new listing must climb
Market size
Okay€145K€145K/yr · 152K searches
Growth
Bad-20.1%90-day search growth — must beat 0% to launch