51
kompriband
Worth a lookShows low returns (1.2%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good641.85avg incumbent reviews — the moat a new listing must climb
Growth
Good+41.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay€9.83avg listing price — sweet spot $15–$100
Price range
Okay€3.98–€20.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€103K€103K/yr · 272K searches
Brand share
Bad92%top-5 brand share — brand-locked demand